Marketing Services Overview

Email Marketing Setup, Segmentation, and Strategy

So you set up a place to sign up for your newsletter on your website. Thats great! But what’s next? How are you organizing those contacts? Are you sending them emails regularly? Is every message compliant with relevant cannabis and spam regulations? Do those emails contain more than just promotions? Are you segmenting these contacts to get the most value out of them? Do you tailor your messaging to different segments (like new visitors vs. loyal regulars)? Do they look professional and consistent with your brand? Are they age-gated appropriately, targeting only qualified, adult customers? Are they manual, or do you have automation? This is only a fraction of the questions that someone in your organization needs to be thinking about.

Here’s where I come in. I will help you ensure you’re using all best practices to capture as much customer information as possible (while respecting privacy and following compliance guidelines) so you know how to entice them to come once and then keep coming back, even as more competition opens up around you. I will create everything you need to ensure that your customer communication consistently reaches the right audience at the right time and becomes its own revenue stream with trackable attribution. We’ll design campaigns that spark interest, highlight new products, and share educational content your audience will actually want to open. It’s time to work smarter, not harder.

SEO & Content Marketing

Great job on getting your new website launched! I’m sure the developers stressed the importance of using particular keywords throughout your site and set things up so you can tweak it regularly. But now the question is, are you actually ranking higher than your competition whenever someone searches for a dispensary?

Do you have a blog or an area on your site where you can generate fresh content—not just an online menu but also educational resources and handy guides? Think product spotlights, consumption tips, and even local community updates—anything that brings real value to your customers and website visitors. This should be a top priority for your dispensary because Google (and your potential customers) love new, relevant content.

I’ll perform a full audit to make sure your SEO (Search Engine Optimization) is on point and that your website is truly driving new customers to your door. This will include checking out which keywords you’re currently ranking for, which are missing, and how we can implement local SEO tactics (like optimizing your Google Business Profile) to boost your visibility right in your neighborhood. We’ll also keep a close eye on cannabis-specific regulations so all your site content remains compliant.

Need help with content planning, new ideas, or actually writing the posts? Let’s chat! I’m here to help you turn your site into a go-to resource for both new and returning customers—while showing Google you mean business.

Loyalty Program Development

So, you’ve noticed your customers coming in for that one product they love, but are they coming back for more? And are they bringing their friends along for the ride? A solid loyalty program is the ultimate way to keep them returning while also rewarding them for their loyalty. Think points-based perks, exclusive event invites, or members-only discounts that make them feel special.

That’s where I come in. Together, we’ll design a loyalty program that isn’t just tacked onto your dispensary but truly complements your business. From selecting the right platform and setting up easy enrollment to creating perks that excite your customers, I’ll handle all the details while helping to minimize liabilities. Let’s transform one-time buyers into lifelong fans who love coming back—and telling their friends—about your dispensary. It’s not just about retention; it’s about building a community.